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Stop waiting for customers to click on a banner
Push(much like an SMS) is an invasive technology that allows messages to be delivered to recipients.
Deliver a rich campaign right at their smartphones even when the app is closed through push notifications
And personalize using Social and Location data
Provide relevant content to each user.
Present users with different options based on their current location and data collected from their social graph.
Segment your users based on behavioral patterns
Using geolocation features and smart game concepts increase in store foot traffic