News, facts, hidden truths, all mobile

SAP Forum Athens John Doxaras Warply

Presenting at SAP Forum Athens

Last Tuesday, the annual SAP Forum Athens took place in a full auditorium, hosted at Hilton Athens h

The Way We Never Think of Apps Warply

The Way We Never Think of Apps

It’s really common to think of modern life living and all the habits we have come to adopt. Putting an alarm clock in

3rd Mobile Marketing event Warply

Coming soon: 3rd Mobile Marketing event by Warply

After 2 successful Mobile Marketing events, it's high time we made more impact and shared amazing insights with the G

Expert Paradox Warply

The Expert Paradox

Offering added value to your stakeholders is a business rule, and the key to ultimately survive in a competitive envi

Bill Siwicki Mobile Tuesdays  Warply m-Commerce

Mobile Tuesdays: Bill Siwicki talks m-Commerce

He is the managing editor, mobile commerce, at Internet R

Establishing a Solid Mobile Strategy Warply

Establishing a Solid Mobile Strategy

Mobile is no longer an option but a necessity for marketers, brands, companies and developers.

Infographic Warply Exploring Greek Mobile Landscape

Infographic: exploring the Greek Mobile landscape

The mobile industry has recognized the shift towards a mobile-first reality.

Guest Lecture MBA AUEB Warply

Guest Lecture at part-time MBA in Athens University of Economics and Business

This month, we were honored to accept the invitation of professor Mr.

Lizzy Klein Interview Warply Mobile Tuesdays

Mobile Tuesdays: Lizzy Klein talks Mobile Strategy, real CLV and engagement

She has worked in the interactive field for 20 years and was recognized as one of Mobile Marketer’s “2014 Mob

Startup Weekend Athens logo

Judging at Athens Startup Weekend March 2014

Athens Startup Weekend took place this month, attracting students, professionals and entrepreneurs from technical, de

Dimitris Dimitriadis interview Warply

Mobile Tuesdays: Dimitris Dimitriadis talks mobile and the Internet of Things

The man behind innovative bike-sharing systems all over Greece, responsible for the Business Development at Brainbox Technology, and mind behind talked exclusively at Warply giving his insights on all mobile.

Is Mobile Messaging ecosystem changing?

The word was out on earlier this week that Facebook acquired Whatsapp, the mobile messaging startup, for the phenomen

Paul Papadimitriou interview Warply

Mobile Tuesdays: Paul Papadimitriou

He defines himself as a digital futurist and a management consultant. He has appeared in the most acclaimed digital events of the world, including our local TEDxAthens.

SAP FKOM 2014 John Doxaras Warply

Warply presented at SAP FKOM EMEA 2014

New projects, ever increasing the quality of and quantity of our partners and providing Warply’s technology to create

2nd Mobile marketing event by Warply

2nd Mobile Marketing event by Warply

February 2014 is predicted to be the month when smartphones will outnumber PCs worldwide, as data shows.

CLV CPA monetization Warply

Warply insights: making money on mobile

It is always a pleasure to share information, knowledge and insights among people that are part of your industry, esp

Welcome Sotiris Alexopoulos

Warply welcomes aboard Sotiris Alexopoulos

Warply is excited to announce its newest addition to the team, Sotir

Warply to participate at the Ogilvy Labs day in London

The Ogilvy Labs works inside the Larger Ogilvy Group to inspire, educate and drive the agency forwards with new techn

First place for Warply at the SAP Startup Focus Program pitching competition

Warply, among 20 selected startups, won the award for the best pitch at the SAP Startup Focus Forum

Succeeding with marketing & advertising in the mobile era

By the end of 2013 mobile phones will have overtaken PCs as the most common web access device worldwide.

Warply Participated in the App trade centre exhibition in Valencia

Warply participated at the TRADE CENTRE APP the foremost business exhibition for Apps in Spain .

Evolution in the mobile ad space

Mobile app companies facing issues of distribution rely on spending money on mobile ads to sustain the flow of new us

The 3 pillars of location based advertising

As mobile offers increase in popularity, marketers have to be prepared to understand the entire flow from distributio

The 3 missing ingredients of mobile advertising

FACT: Advertising has become a less favorable form of engagement for consumers over the past decade.

Permission Marketing

When it comes to the advertising world, data is key.

Online and mobile data and how are they being used

A big facet of delivering digital coupons to users revolves around capturing consumer data and using it to provide pe

Personalization in mobile advertising

The ascent of mobile advertising depends on 2 critical factors: relevance to the customer and ROI to the advertiser.

Branding vs Direct Response

The dichotomy of branding vs direct response is not trivial.

Grow vs Dough

Newcomers to the app industry face a sizeable hurdle: how will their app gain an audience?

University students from Athens and Copenhagen come together in an event organized by Warply

How long does it take for 30 Students to network, collaborate, engage in business development and pitch ideas in a sm

Warply welcomes on Board Kartik Ram and Sixto Arias

Warply is pleased to announce its recent hire of Kartik Ram, who will join the company as director of sales

Mobile Marketing Finance Masterclass

The Mobile Finance Masterclass was held on the 29th of January in London and Warply was there to present the results

2013: The Year of Mobile. Finally?

Though a burning agenda item on most agency pitch decks, mobile advertising remains largely a misunderstood and untap

How Mobile is influencing the Zero Moment of Truth (ZMOT) in Travel

Our mobile phone is the first thing we lay hands on when waking up in the morning and the last things we check before

Berlin Startup Tour... here we come

Warply has been selected as one of the 10 most promising tech startups of Europe and is going to participate in the B

The Age of The Connected Traveler. How mobile technologies impact the airline industry

In this insightful guest blog post, Shashank Nigam, CEO of SimpliFlying gives us his take on the future of airline e

Warply's CEO John Doxaras talks about the greek startup ecosystem at the Tech Crunch meetup

Four years ago, TechCrunch held its first ever meetup in Greece, appropriately enough by an Athens beach.

Athens Startup Comedy Christmas Party

Trying to say that the greek startup ecosystem is a not a joke...this Christmas, Greek Start-ups decided to celebrat