Technology and Features
Warp.ly is a cloud-based platform that uses PUSH notifications to deliver targeted and interactive campaigns that
- Lead to mobile purchases via mobile payment integration.
- Can be used to increase interaction with the brand
Simple, Rich and Easy
Our WYSIWG compiler allows you to design and send campaigns within minutes using HTML5 ‘drag and drop’ functionality. The campaign management system is flexible enough to allow you to incorporate audio, video and interactive content, enabling you to deliver rich, branded and targeted communication. Leveraging warp.ly mobile SDK, the delivered campaigns are cached locally on the device, allowing for instant campaign reloading and offline preview. That way you know that your campaign has an effect that lasts beyond the initial moment of contact.
The warp.ly location targeting mechanism can trigger campaign participation and delivery based on specific customer location rules. You can easily select and target users based on their location or by fencing their daily neighbourhood patterns. For example, if a customer is on a day trip to New York City, you can target him with a location-specific offer, tailoring your campaign directly to his needs and interests.
Campaigns can be delivered in specific areas for example only in users in a specific city but also by using our geofencing technology a campaign delivery could be triggered when the users enters a specific area (for example a shopping mall)
Audience Targeting and Personalization
Using behavior data, you can segment your clients into meaningful sectors. Every WARP-enabled APP will send behavioral information about app interaction, location, context and campaign effectiveness right back to our servers. Combining all this mined data with data already in our customer database imported from social profiles (i.e. Facebook), we can then automatically rephrase campaign messages and actions, adding in personalized data, thereby minimizing clutter and increasing relevancy. Customers will receive campaign messages that are actually relevant to their lives, making your campaign a priority in their minds and singling you out from the pack. Your campaign actions will be viewed as being of value, and not Spam.
In-app-actions from warp.ly provides app creators with an extensible interface of common app actions. For instance, imagine a PUSH notification that enables users to navigate with just one click to a native pre-populated payment order checkout screen, to a pre populated send SMS dialogue box or even navigate in a specific section of your app. Plus, you can configure and extend similar actions from our backend and avoid constant redeployment when implementing additional feature support.
With their ease of use, these 1-click actions drive and inspire customer response, increasing traffic, customer interaction and engagement, while at the same time can open a new monetization channel for your brand.
Advanced analytics and funnel diagrams on the number of WARPs delivered, opened and converted are also available. This data details the time users spent within the app, their time habits and custom actions. You can even drill down to the customer level and follow his interaction with the brand over time and space by simply replaying campaign actions on our awesome Google heat map analytics page.
With advanced, bank-grade security, we make sure that a brand has full control over all data and communications related to its customers. And we mean “bank-grade”- our security has been tested by an independent, third-party company and has passed a bank grade penetration test. Roles, permissions and security levels are utilized to ensure that a campaign can only be sent after an authorization and approval workflow has been confirmed via a unique pin code and only through a specific IP. You can assign specific roles to different individuals in-house at your company or at an agency that handles your account, keeping the design of a campaign in one person’s hands and the final approval of a campaign in another’s.